Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller?

One amazing way to maximize your brand authenticity is to begin a student ambassador program. Here are the steps to get you started.

A huge barrier to getting prospective students to campus visits is distance. See how “The College Tour” is making college visits accessible.

Live chat with platforms like Olark may be the most effective, affordable tool to make your enrollment website work for you - 9 reasons why.

Finding your perfect prospective student will increase your enrollment numbers. 

How do you find your perfect student?

In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at the University of Notre Dame - Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students. 

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. 

A good SEO strategy can improve your school’s digital presence and attract prospects to your website. Read on for some of our top higher education SEO tips!

We surveyed 500+ global B2B and B2C Instagram marketers to learn about their top strategies, follower counts, performance benchmarks and more.

Do you ever wonder about the one that got away? Explore new ways to engage with your non-responders.

There are a lot of books on how to get started, but this is the first book that describes what “good” service is and how to design one. This book lays out the essential principles for building services that work well for users. 

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…