EDU Marketing Minute

By Bart Caylor

Weekly newsletter of Caylor Solutions

Weekly newsletter of Caylor Solutions

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5 Social Media Trends | Podcast: Athletics Marketing [EDU Marketing Minute]

I often refer to social media as understanding where the ball will bounce next. Take a look at this week’s post to see the latest in the social media trends that affect your marketing for Generation Z and the upcoming Generation Alpha.Also, this week on the H…


Gen Z Marketing | Podcast: Live Chat [EDU Marketing Minute]

In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. This week's blog post focuses on why and how it is important to stay positive in your messaging to Generation Z.Also, this week on the HigherEd Marketer …


7 Homecoming Ideas | Podcast: Starting from the Ground Up [EDU Marketing Minute]

While homecoming and other campus events may be several months off, it is never too early to look for new and effective ideas to engage alumni, current students, and prospects. Look for seven practical ideas in this week's blog post.Also, this week on the Hig…


Event Marketing Ideas | Podcast: Branding Challenges [EDU Marketing Minute]

Campus event planning will start in earnest this summer. Orientation, homecoming, revised visit days, college fairs; it goes on and on. This week's blog post explores how to make the most of these critical experiences. This week on the podcast, we talk to th…


5 Signs You Need Help | Podcast: E-Expectations & Data [EDU Marketing Minute]

Your enrollment marketing is the lifeline to success for your institution. This week, our blog covers the five telltale signs that you might need to look outside your campus walls to get your enrollment marketing strategy up to par.This week on the podcast, w…


MIssion-Fit Marketing | Podcast: Bold Marketing [EDU Marketing Minute]

We have part two of our Mission-Fit series: focused more on the faith-based schools with a unique mission.Also, in this week's podcast, we chat with President Scott Feller of Wabash College about being competitive with bold marketing. He shares how to provide…


5 Ideas to Attract Mission-Fit Students | Podcast: Fluid Comms = Better Results [EDU Marketing Minute]

Mission-fit is a term that is so critical to every type of educational institution. Those students who matriculate, retain, and ultimately graduate are those who fit with the purpose and mission of your institution. Learn five ideas this week to attract those…


Basics of Copywriting | Podcast: High School Perspective [EDU Marketing Minute]

In this week's Caylor Solutions blog: learn how using the basics of copywriting can help your content marketing convert your prospects into enrolled students.And...with this week's podcast, we have a unique conversation with Chris Cleveland, Principal at Wesl…


10 Tools for HigherEd Marketing | Podcast: Support Community [EDU Marketing Minute]

Who doesn't love a top 10 list?In this week's blog post, we unpack 10 valuable tools for higher ed marketing that are extremely low cost and within reach of just about any size school.With this week's podcast, we have a conversation with Dr. Larry Johnson, Pr…


Video Email for Prospects | Podcast: Notre Dame Authentic Messaging [EDU Marketing Minute]

Per my video above, we are all about using personalized video emails in all we are doing! Read our post to see how to make it effective for you at your school!Also, this week on the podcast, we talk to AMA Higher Ed Marketer of the year, Tim Bohling, from the…


Student Ambassador Programs | Podcast: Marketing Distinctives [EDU Marketing Minute]

Who do students want to hear from? Counselors? Recruiters? Faculty? Yes, but they often lean in to listen when other students talk. Do you have a good student ambassador program in place? Read this week's article about how to implement that at your school.Thi…


9 Reasons for Website Chat | Podcast: Storytelling w/ Mark Jobe [EDU Marketing Minute]

Live chat is instant access to a live representative through a chat window that pops up on the user’s screen. We all expect it when we are seeking answers and customer service. Why should we not provide that to our "customers?" Today's blog provides 9 reasons…


ASAP: 5 Tips Convert Leads to Apps | Podcast: SocMed Expert [EDU Marketing Minute]

Tis the season: Final decisions. Deposits. Housing. Like many schools, you may be a bit behind where you want to be. Read our blog post this week with five tips to convert leads to apps ASAP.And on the podcast, we talk with Rob Clark, former director of admis…


3 Questions for Websites | Podcast: Clarity on Access [EDU Marketing Minute]

When organizing your website, or quite honestly any higher education marketing, always start with your key questions: who, why, and how? Read more in this week's blog post.And on the podcast, we have a unique opportunity to talk about how to educate those pro…


7 Tips for Campus Tours | Podcast: Silos & Mission [EDU Marketing Minute]

Getting prospective students to campus often "seals the deal" for enrollment. But, are you doing all you can to impact that experience? Read this week's blog post about seven ideas to improve your efforts.And on the podcast, we have a conversation with Philip…


Brand Storytelling | Podcast: Outcomes [EDU Marketing Minute]

I have been a fan of Donald Miller's Building a StoryBrand book for a while. Today we look at the concept of brand storytelling in higher education with examples from Miller, Pulizzi, and a recent conversation with Jim Small at Notre Dame. Great article you w…


Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]

Today we tackle the idea of optimizing your website for enrollment-focused success. The recent RNL E-Expectations report stated that a school's website is the most influential source in their college search. How is your site holding up?Also, have you ever tho…


LinkedIn Marketing | Podcast: Peer-2-Peer ZeeMee [EDU Marketing Minute]

Have you considered LinkedIn as part of your enrollment marketing? Take a look at this week's blog post for more details.Also, quick question: do you treat GenZ differently than you treated Millenials?If not, you may have a problem. Learn more as we talk to A…


Giving Pages | Podcast: Capital Campaigns [EDU Marketing Minute]

This week we talk about giving...does your school have a day of giving upcoming this Spring? Let us know! Check out the blog posts focused on advancement!Also, on The HigherEd Marketer, we continue our theme by talking to Steve Brady, Vice President for Insti…


Big Data in Marketing | Podcast: The College Tour [EDU Marketing Minute]

Great new content from Caylor Solutions