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Unleash Your Marketing Team | Podcast: Retention at IU [EDU Marketing Minute]

Unleash Your Marketing Team | Podcast: Retention at IU [EDU Marketing Minute]
By Bart Caylor • Issue #101 • View online
Ready to unleash your marketing team? Inspired by recent conversations with Ethan Braden of Purdue University, this week’s blog provides tips on how your team can become the drivers of marketing on campus, rather than driven by the campus.
And speaking of conversations, this week on the podcast we talk with Eleanor Berman, CMO at Indiana University, on IU’s strategies for retention.
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From the Blog:
5 Keys to Unleash Your Marketing Team
You Need a Mobile App: Why a Website Isn’t Enough
Watering Holes: Be Where Your Target Audience Gathers
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
The HigherEd Marketer Podcast:
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
What We Have Been Reading:
Colleges vary widely in allowing admissions visits during Omicron | Inside Higher Ed
Compelling Email Subject Lines for Students to Boost Your School’s Open Rates
5 Effective Ways Your School Can Market Campus Services on Social Media
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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