QR codes have made a furious comeback in business circuits over the last couple of years.
The folks at spokenote
saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience.
We spoke with spokenote’s CEO, John Weschler
, and CMO, Mike Harmon
, about the potential for personalized QR code videos in the higher ed space.
In an age of short-form content, can the humble QR code maintain its renewed momentum?
“If a picture’s worth a thousand words, I don’t know what a video is worth, but there’s some real heartfelt connection that can be made and there it transcends the written word.”
— John Weschler, CEO spokenote
Join us as we discuss:
- How the pandemic revived QR code applications (5:15)
- Practical applications of video QR codes in higher ed (14:02)
- Spokenote’s roadmap for enhancing the custom video experience (21:41)
Check out these resources we mentioned during the podcast:
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