There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time.
But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They have questions ranging from how big data is collected to the legalities and ethics surrounding it.
“There’s so much data available on every consumer, and it’s an opportunity for marketers to be able to promote services or products that are in line with the interest level of that particular prospect.”
Today, we’ve got answers.
In this episode,
Roosevelt Smith, Principal CEO / Executive Chairman at
Ewebdata.com, teaches a master class on leveraging big data in the higher ed market.
We discuss:
- Why big data is relevant to higher ed markets
- How smart pixel technology factors into capturing big data
- Why how you use the data matters
To hear more interviews like this one, subscribe to Higher Ed Marketer on
Apple Podcasts,
Spotify, or your preferred podcast platform.
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