Messaging Strategies | Podcast: Marketing Across Industries [EDU Marketing Minute]

Marketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest.

Through storytelling marketing, your school can reach the next level of spreading brand awareness. And stories about school spirit are a great way to reach your target audience! Here are three ways you can find stories about school spirit for your content! 

International student applications have risen. But the way to market international admissions has significantly changed. Learn more.

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.  

Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills before she took the Chief Marketing Officer position at the University of St. Thomas in Minnesota. Kymm brings an exciting perspective to higher ed marketing with her unique industry experience.  

Join us as we discuss:

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One of the biggest reasons why digital marketing is such an exciting industry to be in is that it constantly innovates. In fact, it is moving forward at such an impressive pace that it is actually unrecognizable from what it was about 10 years ago. And the biggest driving source behind that innovation is technology. […]

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Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

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