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Landing Pages: 3 Tips | Podcast: Student-Generated Content [EDU Marketing Minute]

Landing Pages: 3 Tips | Podcast: Student-Generated Content [EDU Marketing Minute]
By Bart Caylor • Issue #103 • View online
Landing pages are the conversion points for so much higher education marketing. This week’s blog goes into some tips to enhance the performance of these key elements in your plan.
This week on The HigherEd Marketer, we focus on student-produced, authentic content with Nate Jorgensen of the University of Cincinnati.
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From the Blog:
Landing Pages for Education Marketing: 3 Tips to Win the Day
Landing pages for education marketing perform better when you apply a little business world know-how. Here are 3 ways to up your game.
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The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. See how Biola leverages this tool.
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Your Next Higher Ed Branding Campaign: 4 Tips to Nail It
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It
A higher ed branding campaign is no small task. It’s about going deep, to the core of who you are as a school. Tall order, but these tips will help.
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5 Keys to Unleash Your Marketing Team
5 Keys to Unleash Your Marketing Team
Is your marketing team a group of creative project “order-takers,” or the driving marketing force of your institute?
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You Need a Mobile App: Why a Website Isn’t Enough
You Need a Mobile App: Why a Website Isn’t Enough
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel.
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The HigherEd Marketer Podcast:
How to Leverage Student-Produced, Authentic Content
How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.
In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.
“Dedicating ourselves to authenticity has been a game changer for us. Don’t worry so much about it being all perfect, but more so authentic and what the prospective student wants to see.” — Nate Jorgensen
We discuss:
  • Growing your institution’s footprint
  • Authentic communication strategies
  • How to use student-produced content that may not be all positive
  • The impact of video: from Nate’s engineering video series to candid iPhone filming
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  
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What We Have Been Reading:
Get a Second EDU domain
Get a Second EDU domain
According to recent changes in the rules, Educause has made it possible for eligible institutions to acquire a second .edu domain name for their school. Take a look at how you might use it for better search engine optimization.
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Are the ‘Covid Delayers’ Returning? Unpacking the Common App Data - Capture Higher Ed
Are the ‘Covid Delayers’ Returning? Unpacking the Common App Data - Capture Higher Ed
What is the data showing regarding those who have delayed returning to higher ed due to the pandemic? The team at Capture Higher Ed gathered some information to show trends regarding the 2022-23 school year.
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Instagram remains the key channel for influencer marketing campaigns
Instagram remains the key channel for influencer marketing campaigns
There’s no doubt TikTok and Snapchat continue to gain influence, especially amongst Gen Z students. However, research is showing that Instagram still remains king when it comes to influencer marketing and overall short-form video engagement.
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How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
We know the pandemic has had effects for nearly every single one of us. But, how has it truly changed social media, and what does the data say? Check out this review from the folks at Hubspot.
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Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: 25 Ideas for Great Admissions Content
Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!
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Ebook: Writing for the Web
Ebook: Writing for the Web
At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.
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The Higher Ed Marketer
The Higher Ed Marketer
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…
thehigheredmarketer.sounder.fm  •  Share
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Bart Caylor

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