Landing Pages: 3 Tips | Podcast: Student-Generated Content [EDU Marketing Minute]

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Landing Pages: 3 Tips | Podcast: Student-Generated Content [EDU Marketing Minute]
By Bart Caylor • Issue #103 • View online
Landing pages are the conversion points for so much higher education marketing. This week’s blog goes into some tips to enhance the performance of these key elements in your plan.
This week on The HigherEd Marketer, we focus on student-produced, authentic content with Nate Jorgensen of the University of Cincinnati.
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From the Blog:
Landing Pages for Education Marketing: 3 Tips to Win the Day
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It
5 Keys to Unleash Your Marketing Team
You Need a Mobile App: Why a Website Isn’t Enough
The HigherEd Marketer Podcast:
How to Leverage Student-Produced, Authentic Content
What We Have Been Reading:
Get a Second EDU domain
Are the ‘Covid Delayers’ Returning? Unpacking the Common App Data - Capture Higher Ed
Instagram remains the key channel for influencer marketing campaigns
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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