Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.
“Dedicating ourselves to authenticity has been a game changer for us. Don’t worry so much about it being all perfect, but more so authentic and what the prospective student wants to see.” — Nate Jorgensen
- Growing your institution’s footprint
- Authentic communication strategies
- How to use student-produced content that may not be all positive
- The impact of video: from Nate’s engineering video series to candid iPhone filming
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