Storytelling is arguably the most powerful form of communication.
The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too.
In this episode, we interview Jim Small
, Associate Vice President for Development – Executive Director, Storytelling & Engagement Team at Notre Dame
, about how he has pioneered storytelling to grow the university’s engagement.
We also chatted with Jim about:
- - His secret story of convincing Notre Dame to commit to story
- The five steps to building a story
- Why he suggests talking with a student every week
- Check out this related episode: Ep. 21 w/ Mary Barr.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?