Google Knowledge Panel | Student Search Round Table [EDU Marketing Minute]

What’s your school’s unique selling proposition? Finding it hard to articulate? Let’s explore your school’s value and create a powerful USP.

Education marketing isn’t complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet.

The key points that make your school special are building blocks for a powerful elevator pitch structure. Learn how to put yours together.

Enrollment marketers have to keep one eye on today and the other on tomorrow’s students. Get ready for Generation Alpha. Here’s how.

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches.

To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from Think Patented, Sean Ferguson, Director of Digital Engagement, and Dan Cornelius, Director of Vertical Markets.

We discuss:

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Overcome your content marketing challenges. Campaign Monitor lists tools to make your content marketing strategy less intimidating and grow your business.

Want to get more traffic and engagement on your blog from your social media posts? Then it might be time to conduct a social media audit.

These 10 new books hold a wealth of insight for B2B marketers to savor and learn from as we celebrate this National Book Lovers Day.

Like Google, there are some tips and tricks of the trade that beginners can use for YouTube optimization - discover them in this article.

The ebook covers the following aspects of planning your redesign:

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.