Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder.
Many colleges and universities have responded by making their capital campaigns bigger. However, our guest,
Steve Brady, Vice President for Institutional Advancement at
Rose-Hulman Institute of Technology, believes they should get smaller.
In this episode, he explains why higher ed institutions should turn to “mini-campaigns” and how to get started.
“With a mini-campaign that has a shorter duration, maybe just two years, I believe we can accomplish a goal and then transition that donor to the next project.” — Steve Brady
We discuss:
- The state of capital campaigns
- How the internet has changed fundraising
- The benefits of mini-campaigns
- Finding small opportunities to thank donors
To hear more interviews like this one, subscribe to Higher Ed Marketer on
Apple Podcasts,
Spotify, or your preferred podcast platform.
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