Giving Pages | Podcast: Capital Campaigns [EDU Marketing Minute]

How do you boost enrollment and find donors in a shrinking higher education market? The Garrett Evangelical Seminary team offers insights.

Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers?

It’s not so much what that next big thing is that matters in higher education marketing. It’s how you use it.

For many students, the benefits of college aren’t as obvious as they used to be. Here’s how to make your school irresistible to them again.

Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder.

Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller.

In this episode, he explains why higher ed institutions should turn to “mini-campaigns” and how to get started.

We discuss:

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Learn how you can leverage LinkedIn to build better school-parent relationships.

One of my favorite marketing books. I was at a conference last week suggesting it. Jay will be on our podcast in a few weeks.

When Google or Facebook or Spotify decide what you’ll see next, they’re making a choice.

Seth Godin’s Blog on marketing, tribes, and respect

The presentation was given at ABHE’s 75th Annual Conference. Link to the Canva presentation file.

The presentation was given at ABHE’s 75th Annual Conference. Link to the Canva presentation file.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…