Jun 7, 2022

Event Marketing Ideas | Podcast: Branding Challenges [EDU Marketing Minute]

By Bart Caylor • Issue #121 • View online

Campus event planning will start in earnest this summer. Orientation, homecoming, revised visit days, college fairs; it goes on and on. This week’s blog post explores how to make the most of these critical experiences.

This week on the podcast, we talk to the Lumina Foundation for Education on their Million Dollar Community College Challenge focused on improving the branding of community colleges to impact enrollment and student success.

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From the Blog:

Event Marketing Ideas for Your School in 2022

Events are a great way to build on your school’s brand awareness. Here are a few ideas you can use for marketing yours!

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Social Media Strategies: How to Go Viral Like an Influencer

In higher ed, we’re cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies.

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5 Signs You Need Outside Help With Your Enrollment Marketing Strategy

Your enrollment marketing strategy is your roadmap to success. Here are five signs that it may need an outside touch.

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College Access Between Higher Ed & High Schools in Disadvantaged Areas

College access is a real issue. Inaccessibility is one cause of the declining value of higher ed. This company is helping to change that.

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Episode 62: The Higher Ed Marketer Podcast:

Aspirational Branding: What Makes Your Institution Exceptional

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.

In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial.

This episode applies to all colleges and universities.

“When you look at how people are choosing education, it’s largely based on WHAT THEY THINK ABOUT THAT EDUCATION.“

— Shauna Davis

We discuss:

What the Million Dollar Community College Challenge is
Why it’s important to make higher ed accessible to adult learners
Why aspirational branding is needed for community colleges

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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Past Episodes:

Collaborative Conversations Create Creative Solutions | Stephanie Geyer - University of Montana

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for contin…

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Being Competitive With Bold Marketing | Dr. Scott Feller - Wabash College

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this epi…

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What We Have Been Reading:

The Higher Education Content Marketer’s Summertime Bucket List

Here’s a short list of things you can do right now to reflect on your higher education content marketing efforts this summer.

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With Money From Facebook, 10 Colleges Turn Their Campuses into ‘Metaversities’ | EdSurge News

Is education moving to a “tri-brid” model that flows between in-person, online, and simulated environments?

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How to Use Marketing GIFs in Your Campaigns : Social Media Examiner

Learn six ways to use attention-grabbing GIFs in your social media campaigns and easy ways to create them.

www.socialmediaexaminer.com • Share

Resources:

ebook: 25 Ideas for Great Admissions Content

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

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Ebook: Writing for the Web

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

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The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

thehigheredmarketer.sounder.fm • Share

How to Market a University | Mastercourse | Enrollify - 15% off with coupon: CSFAM15

To file in the “I wish I had thought of this” folder:

Enrollify’s Mastercouse on How to Market a University features Dr. Teresa Flannery, one of the most prolific and influential higher education marketing leaders. This is a tremendous resource and covers a ton of things that we talk about at Caylor Solutions. Features a ton of guests from the Higher Ed Marketer Podcast.

Exclusive discount for the newsletter readers. Use code CSFAM15.

www.enrollify.org • Share

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By Bart Caylor

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