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Event Marketing Ideas | Podcast: Branding Challenges [EDU Marketing Minute]

Event Marketing Ideas | Podcast: Branding Challenges [EDU Marketing Minute]
By Bart Caylor • Issue #121 • View online
Campus event planning will start in earnest this summer. Orientation, homecoming, revised visit days, college fairs; it goes on and on. This week’s blog post explores how to make the most of these critical experiences.
This week on the podcast, we talk to the Lumina Foundation for Education on their Million Dollar Community College Challenge focused on improving the branding of community colleges to impact enrollment and student success.
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From the Blog:
Event Marketing Ideas for Your School in 2022
Social Media Strategies: How to Go Viral Like an Influencer
5 Signs You Need Outside Help With Your Enrollment Marketing Strategy
College Access Between Higher Ed & High Schools in Disadvantaged Areas
Episode 62: The Higher Ed Marketer Podcast:
Aspirational Branding: What Makes Your Institution Exceptional
Past Episodes:
Collaborative Conversations Create Creative Solutions | Stephanie Geyer - University of Montana
Being Competitive With Bold Marketing | Dr. Scott Feller - Wabash College
What We Have Been Reading:
The Higher Education Content Marketer’s Summertime Bucket List
With Money From Facebook, 10 Colleges Turn Their Campuses into ‘Metaversities’ | EdSurge News
How to Use Marketing GIFs in Your Campaigns : Social Media Examiner
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
How to Market a University | Mastercourse | Enrollify - 15% off with coupon: CSFAM15
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Bart Caylor

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