Campus event planning will start in earnest this summer. Orientation, homecoming, revised visit days, college fairs; it goes on and on. This week’s blog post explores how to make the most of these critical experiences.
This week on the podcast, we talk to the Lumina Foundation for Education on their Million Dollar Community College Challenge focused on improving the branding of community colleges to impact enrollment and student success.
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Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.
In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial.
This episode applies to all colleges and universities.
“When you look at how people are choosing education, it’s largely based on WHAT THEY THINK ABOUT THAT EDUCATION.“
— Shauna Davis
We discuss:
What the Million Dollar Community College Challenge is
Why it’s important to make higher ed accessible to adult learners
Why aspirational branding is needed for community colleges
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A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this epi…
Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!
At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…
To file in the “I wish I had thought of this” folder:
Enrollify’s Mastercouse on How to Market a University features Dr. Teresa Flannery, one of the most prolific and influential higher education marketing leaders. This is a tremendous resource and covers a ton of things that we talk about at Caylor Solutions. Features a ton of guests from the Higher Ed Marketer Podcast.
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