To succeed at higher ed marketing, you need to understand the challenges prospective students face.
For example, what hurdles do they need to overcome to attend your school?
Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a huge difference with enrollment.
“Let’s give students the comfort and confidence they need to matriculate and get the value of an education.”
— Peter Samuelson
- How colleges and universities can use LRAPs
- The research into the benefits of LRAPs
- The “College Is Worth It” research initiative
- The difference between income share agreements (ISAs) and LRAPs
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