Demonstrate Benefits | Podcast: LRAP Programs [EDU Marketing Minute]

Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. 

Landing pages for education marketing perform better when you apply a little business world know-how. Here are 3 ways to up your game.

Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. See how Biola leverages this tool.

A higher ed branding campaign is no small task. It’s about going deep, to the core of who you are as a school. Tall order, but these tips will help.

Is your marketing team a group of creative project “order-takers,” or the driving marketing force of your institute?

To succeed at higher ed marketing, you need to understand the challenges prospective students face.

For example, what hurdles do they need to overcome to attend your school?

Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a huge difference with enrollment.

Peter Samuelson, President at Ardeo Education Solutions, joins the show to explain what LRAPs are, how they’re used, and how higher ed institutions benefit from them.

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Preference centers can be a great tool for building engagement and trust between brands and their customers.

Learn about Instagram’s new features for marketers — and how to leverage them in your 2022 Instagram strategy.

To paraphrase a famous quote: Reports on the demise of higher education are premature.  But to say that all is well - and that change isn’t necessary - would be equally misleading.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…