Is your marketing team a group of creative project “order-takers,” or the driving marketing force of your institute?

Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel.

Message placement can mean the difference between success and frustration. In other words, be where your target audience is.

When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support.

Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on philanthropic studies.

Needless to say, he’s THE expert on institutional philanthropy.

In this episode, he explains the steps you should take to develop an effective fundraising case statement.

We discuss:

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New student recruitment strategies can help schools increase student enrollment numbers in 2022. Here’s our list of strategies to boost your school’s success!

What’s a ‘content vision’ and how does it differ from a ‘content strategy?’ In this post, we’ll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.

Discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…