The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation.
Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value and driving enrollment numbers back up, especially for community colleges.
“We are so good at branding our colleges and branding our presidents, but when it comes to branding marketing itself and the role that it plays in an organization, I think we fall short.” — Terri Giltner
- The progress made in higher ed marketing
- The perceived declining value of higher ed and how to combat it
- How to effectively market outcomes
- The need to communicate the value of marketing
Mentioned during the podcast:
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