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Brand Storytelling | Podcast: Outcomes [EDU Marketing Minute]

Brand Storytelling | Podcast: Outcomes [EDU Marketing Minute]
By Bart Caylor • Issue #109 • View online
I have been a fan of Donald Miller’s Building a StoryBrand book for a while. Today we look at the concept of brand storytelling in higher education with examples from Miller, Pulizzi, and a recent conversation with Jim Small at Notre Dame. Great article you won’t want to miss.
And on the podcast, we have a conversation with Terri Giltner, Chief Marketing Officer at Kentucky Community and Technical College System, about the importance of marketing outcomes in higher education. Much of what Terri discusses from a community college perspective lines up with a Barna Group study on the topic specific to faith-based institutions.
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From the Blog:
Introduction to Brand Storytelling
Indiana University Strategies to Retain Students
Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed
The Evolution of University Websites: Becoming Adaptable
LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
Episode 51: The Higher Ed Marketer Podcast:
Proving the Value of Higher Education by Marketing Outcomes
What We Have Been Reading:
Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote
Improve Your SEO Results By Cleaning Up Your Content | C&C
Lonely at the Top: The Chief Marketing Officer in Higher Education | Ologie
Resources:
Digital Marketing. Now More Than Ever.
Effective Web. Making Your Website an Effective Gateway to Enrollment Growth.
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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