Big Data in Marketing | Podcast: The College Tour [EDU Marketing Minute]

It’s not so much what that next big thing is that matters in higher education marketing. It’s how you use it.

For many students, the benefits of college aren’t as obvious as they used to be. Here’s how to make your school irresistible to them again.

Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. 

Landing pages for education marketing perform better when you apply a little business world know-how. Here are 3 ways to up your game.

Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. See how Biola leverages this tool.

Many prospective students don’t have the resources to travel across the country and tour all of the colleges and universities that interest them.

What if there was a TV show that offered an insider’s look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?

Alex Boylan, Co-Founder and Executive Producer of The College Tour, an Amazon Prime TV series that tells the story of a single college with each episode, joins the show to explain what the show’s all about and how schools can apply to be featured on the show.

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Reposting content on Instagram isn’t always straightforward. Learn how to share an Instagram Story in under five steps.

We looked at the top social media posts from the last 12 months to see what helped them get more organic traffic. Here’s what we found.

Discover a deep dive into the world of non-fungible tokens (NFTs) and what you need to know to use them in your business.

Caylor Solutions offers different (customized) branding, marketing, and web services to different (k-12, higher ed) schools so we can tell different (authentic) stories and achieve different (better) results.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…