Basics of Copywriting | Podcast: High School Perspective [EDU Marketing Minute]

Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like?

Does the task of executing your higher education digital marketing strategy feel overwhelming? Having the right tools can change everything.

In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students, and with Gen Z, community is everything.

Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it.

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?  

In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.  

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. 

But it goes against everything you have ever known about college marketing.

Twitter introduces an edit button, Instagram trials full-screen interfaces, Whatsapp launches giant group chats, and YouTube sets out its plans for podcasts. Here’s a short-and-sweet round-up of the changes coming through this spring to the platforms you use the most.

How do brands know that their social media programs are meeting the mark and making an impact? Identify which social media measurements matter most. It’s all in the customer journey!

Here is a popular presentation that I have given at many conferences: how to effectively market with only $2500 dollars. A few years old, but goes along with some of this week’s blog post. PDF File.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…