We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?
In this episode,
Chris Cleveland, Principal at
Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.
“Colleges and universities do themselves a tremendous favor when they educate parents on what scholarship opportunities are available at their institution.”
— Chris Cleveland
We discuss:
- How to effectively market to high school students and their families
- What the benefits are of a personalized approach
- Finding the balance between outcomes and experience
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.