What do you do when your family has a combined height of nearly 36 feet?
You become social media superstars.
That’s the journey of
Rob Clark, Content Creator and Founder of
That Tall Family. With over 1 billion views and over 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm.
In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media.
“If We want to promote our schools, then we have to figure out a way that we can move much faster, take ourselves a little less serious, and ultimately break down some of these silos.”
— Rob Clark
We discuss:
- How Rob grew That Tall Family into a social media behemoth
- Why higher ed needs to tap into story and emotions
- On-campus influencers and social media scholarships
- Advice on cadence and content for schools producing social media content
Find That Tall Family on:
Mentioned during the podcast:
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
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