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7 Tips for Campus Tours | Podcast: Silos & Mission [EDU Marketing Minute]

7 Tips for Campus Tours | Podcast: Silos & Mission [EDU Marketing Minute]
By Bart Caylor • Issue #110 • View online
Getting prospective students to campus often “seals the deal” for enrollment. But, are you doing all you can to impact that experience? Read this week’s blog post about seven ideas to improve your efforts.
And on the podcast, we have a conversation with Philip Dearborn, President of ABHE and we talk about ending departmental silos, or as one of my friends recently overheard at a college: ending departmental “cylinders of excellence.” Troy and I also talk to Dr. Dearborn about the importance of focusing on mission fit.
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From the Blog:
7 A+ Ingredients for Inspiring College Tours
Introduction to Brand Storytelling
Indiana University Strategies to Retain Students
Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed
Episode 52: The Higher Ed Marketer Podcast:
Ending Departmental Silos & Focusing on Mission Fit
What We Have Been Reading:
Making Personalized Website Content Part of Your Student Recruitment Strategy
How brands are joining the metaverse with VR experiences
Book Recommendation:
Good Services: How to Design Services that Work
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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