Mar 22, 2022

7 Tips for Campus Tours | Podcast: Silos & Mission [EDU Marketing Minute]

By Bart Caylor • Issue #110 • View online

Getting prospective students to campus often “seals the deal” for enrollment. But, are you doing all you can to impact that experience? Read this week’s blog post about seven ideas to improve your efforts.

And on the podcast, we have a conversation with Philip Dearborn, President of ABHE and we talk about ending departmental silos, or as one of my friends recently overheard at a college: ending departmental “cylinders of excellence.” Troy and I also talk to Dr. Dearborn about the importance of focusing on mission fit.

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From the Blog:

7 A+ Ingredients for Inspiring College Tours

Prospective students are more likely to enroll once they visit your campus. Here are 7 A+ ingredients for college tours that inspire.

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Introduction to Brand Storytelling

Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers.

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Indiana University Strategies to Retain Students

Siloed teams are a problem. It’s crucial to emphasize clarity of vision so all teams can produce successful strategies to retain students.

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Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed

What’s the key to optimizing your higher ed web pages to drive enrollment? Mostly, it’s about getting out of your own way. Learn more here.

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Episode 52: The Higher Ed Marketer Podcast:

Ending Departmental Silos & Focusing on Mission Fit

Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs.

Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the collegiate and accreditation levels that makes him the perfect person to talk with about leadership and marketing strategies in higher education.

“It takes a campus to recruit a student, to retain that student, and to graduate that student, and if there’s that shared sense of we’re all in this together, it goes a long way towards success.”

— Philip Dearborn

In this episode, we discuss:

Why mission-fit student recruitment should be the highest priority
The need to break down silos and work across departments
Why it’s important to understand your ROI by program
The prediction that today’s students will likely have 10 different careers in their lifetime

Mentioned during the podcast:

- Ep. 43: Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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What We Have Been Reading:

Making Personalized Website Content Part of Your Student Recruitment Strategy

When it comes to content strategies for schools, customizing websites to reflect target audiences is key. Learn more about developing student personas here.

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How brands are joining the metaverse with VR experiences

Check out the example of Acura launching a showroom in the metaverse.

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Book Recommendation: Good Services: How to Design Services that Work

Higher education is more service than a product. I have really enjoyed reading this book.

There are a lot of books on how to get started, but this is the first book that describes what “good” service is and how to design one. This book lays out the essential principles for building services that work well for users.

www.amazon.com • Share

Resources:

ebook: 25 Ideas for Great Admissions Content

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

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Ebook: Writing for the Web

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

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The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

thehigheredmarketer.sounder.fm • Share

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By Bart Caylor

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