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7 Essentials for Adult & Grad | Podcast: College Rankings [EDU Marketing Minute]

7 Essentials for Adult & Grad | Podcast: College Rankings [EDU Marketing Minute]
By Bart Caylor • Issue #141 • View online
Creating effective adult and graduate marketing programs is critical. Take a look at this week’s blog post about the seven essentials you need to keep in mind as you put your marketing together.
And, this week on the HigherEd Marketer Podcast, we talk with Dr. Jed Macosko is the President and Research Director at Academicinfluence.com and a professor of Physics at Wake Forest University Dr. Macosko brings thoughtful insights and resources into how higher ed marketers can use rankings to tell their stories and show the value of their institution.  
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From the Blog:
7 Essentials to Marketing Adult and Graduate Studies
The Key to Successful Content Marketing
15 Gen Z Swag Ideas for Your Students
Amplifying Student Voices for Higher Ed Marketing Success
4 Considerations for Centralizing Marketing at Your School
Episode 80: The Higher Ed Marketer Podcast:
The Problem With University Rankings
Past Episodes:
Saving Face and Doing Campus Photography Right | Cindi Farmer - ASU
Purpose Driven Marketing Through Brand Storytelling | Chad Wilson - Grand Canyon
Making the Case for a Liberal Arts Education | Lake Lambert - Hanover College
What We Have Been Consuming:
Employer Demand for Degrees is Declining. What Does This Mean for Higher Ed? - Jenzabar
Admissions Journeys that Connect and Convert - Digistorm
TikTok confirmed it’s going after Google’s lunch -Kyle Campbell
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Marketing on a Shoestring Budget
The next generation of student recruitment | Unibuddy
How to Market a University Mastercourse - 15% off with coupon: CSFAM15
4 Week Cohort Learning - 15% off with coupon: CSFAM15
The Higher Ed Marketer
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Bart Caylor

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