7 Essential Marketing Strategies | Podcast: TikTok, 1:1 Video, SEO [EDU Marketing Minute]

Would you know if your social media marketing is working? Rediscover these 7 social media objectives.

If your college’s small marketing budget is getting you down, try these five tips to make your budget smarter, not bigger.

Want a stronger enrollment marketing team? It’s time for admissions and marketing to join forces in a powerful way. 7 tips to get started.

It’s hard talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. 

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.

Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.

In this episode, we sit down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.

We discuss:

Check out these resources we mentioned during the podcast:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Learn why brand personality matters. Plus, how to create your own brand personality, and examples of powerful brand personalities.

Current students are highly influential for recruitment marketing. Learn about what to consider when developing your influencer marketing strategy.

The pros and cons of three common models for organizing the admission team with a recommended blended solution.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

The ebook covers the following aspects of planning your redesign:

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.