6 Reasons for Direct Mail | Authenticity in Admissions [EDU Marketing Minute]

The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook.

Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work.

How do you handle career transitions and leverage broader marketing trends? Learn more in our podcast conversation with Mary Barr.

If you’re considering jumping into TikTok marketing, you need some ground rules. Here are my top 5 rules for using TikTok in higher education.

Generational transitions impact higher ed marketing. Discover the early characteristics already observed in the upcoming generation alpha.

A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months, then you aren’t being authentic online.

In this episode, we interview Donnell Wiggins, Associate VP for Strategic Enrollment Management & Dean of Admission at the University of Dayton, about the importance of the website in communicating both authenticity and the truth that recruitment is everyone’s job.

Join us as we discuss:

Check out this resource we mentioned:

Donnell’s TEDxDaytonSalon Talk, “Yes You Can”

Honored to have The Higher Ed Marketer Podcast recognized as one of the top education podcasts by Terminalfour – #4. Thanks for all the support! Join the conversation: 55 comments on LinkedIn

Problems with your content marketing? These are four major mistakes brands make (and how to fix them.) – Content Marketing Institute

Learn about five built-in Instagram features designed to help you quickly create better content for your business.

Want to learn about social media, marketing, and technology? Then watch a social media documentary, marketing, or technology documentary. Here’s a list of 10

Paid advertising can give your school’s application rate a major boost during admissions season. Learn more about paid advertising for higher ed.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

The ebook covers the following aspects of planning your redesign:

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.