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6 Reasons for Direct Mail | Authenticity in Admissions [EDU Marketing Minute]

6 Reasons for Direct Mail | Authenticity in Admissions [EDU Marketing Minute]
By Bart Caylor • Issue #85 • View online
Direct mail has new life in enrollment marketing. Read more in our featured blog post.
Also, on the Higher Ed Marketer Podcast, we talk to Donnell Wiggins, Associate VP for Strategic Enrollment Management & Dean of Admission at the University of Dayton, about authenticity and so much more!
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From the Blog:
6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing
Breathing Life into Higher Education w/ Experiential Storytelling
15 Examples of Great Instagram Marketing for Higher Education
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
5 Ground Rules for Successful TikTok Marketing
Proven Strategies to Help Generation Alpha Thrive
The HigherEd Marketer Podcast:
Authenticity: Aligning the Online Message w/ the On-Campus Feel
Higher Ed Marketer #4 in top podcasts for Higher Ed digital, marketing, and recruitment
What We Have Been Reading:
These 4 Content Marketing Fails Are Fixable: Here’s How
5 New Time-Saving Instagram Features for Marketers : Social Media Examiner
10 Technology and Social Media Documentaries For Marketers
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
ebook: 25 Ideas for Great Admissions Content
Ebook: Redesigning Your Education Website
Ebook: Writing for the Web
The Higher Ed Marketer
Understanding Generation Alpha
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Bart Caylor

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