5 TikTok Rules | Video Email for Recruitment [EDU Marketing Minute]

Generational transitions impact higher ed marketing. Discover the early characteristics already observed in the upcoming generation alpha.

Are you leveraging outcomes-focused messaging in your college marketing? Let’s take a look at what “outcomes” really means.

Not sure where gated content fits into your school’s search engine marketing strategy? Learn how to leverage it for lead generation.

Higher ed marketers: When you Google your school, what shows up in the Google knowledge panel? If you don’t like what you see, read this.

What’s your school’s unique selling proposition? Finding it hard to articulate? Let’s explore your school’s value and create a powerful USP.

Honored to have The Higher Ed Marketer Podcast recognized as one of the top education podcasts by Terminalfour – #4. Thanks for all the support! Join the conversation: 55 comments on LinkedIn

We all have an internet connection with several high-quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability.

Sending a personalized video message is a way to become more human and more real to the people we are trying to impact and serve. It creates a human-to-human connection far faster and stronger than the substandard, emotionally impoverished communication channels we’ve been relying on in higher ed.

In this episode, we speak with Ethan Beute, Chief Evangelist at BombBomb, about how higher ed can effectively use video to humanize and better engage with its target audiences.

Ethan chats with us about:

Check out this related episode:

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

This article provides tips on how to optimize your YouTube channel to get maximum exposure for your videos. YouTube SEO 101.

Learn how to use Instagram Creator Studio to schedule posts, share content, and monetize your profile — all from your desktop.

Four ways to align your school’s marketing and admissions teams for enrolment success!

Learn what YouTube Shorts are and how to create them, and get examples of how to incorporate this new type of short-form video into your marketing.

For a business school, content marketing can be a very effective way to engage and connect with prospective students. Here’s how to improve your efforts.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

The ebook covers the following aspects of planning your redesign:

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.