We all have an internet connection with several high-quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability.
Sending a personalized video message is a way to become more human and more real to the people we are trying to impact and serve. It creates a human-to-human connection far faster and stronger than the substandard, emotionally impoverished communication channels we’ve been relying on in higher ed.
In this
episode, we speak with
Ethan Beute, Chief Evangelist at
BombBomb, about how higher ed can effectively use video to humanize and better engage with its target audiences.
Ethan chats with us about:
- The philosophy behind why video communication strengthens human connection
- Creating personalized videos and evergreen videos for broader audiences
- Opportunities in higher ed to incorporate video messages
- How video messages can bring tears to people’s eyes
Check out this related episode:
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?