5 SEO Tips | Podcast: PPC Best Practices [EDU Marketing Minute]

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5 SEO Tips | Podcast: PPC Best Practices [EDU Marketing Minute]
By Bart Caylor • Issue #132 • View online
This week is all about search engine marketing.
Google regularly updates its algorithm which affects how your pages rank. This week’s blog provides an update for 2022 with five tips to help you gain rankings on your organic content
In addition, this week on the HigherEd Marketer Podcast, we talk with Matt Wszolek, Senior Executive of Marketing & Media at the University of Illinois at Urbana-Champaign. Matt has a conversation with us about the best practices of PPC for higher education.
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From the Blog:
2022 Update: 5 Tips for Enrollment Marketing SEO
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It
How to Create a Higher Ed Messaging Strategy
Being Competitive by Marketing Outcomes
Episode 73: The Higher Ed Marketer Podcast:
Best Practices for PPC in Higher Ed Marketing
Past Episodes:
Why Marketers Should Always Start With Why | Chris Bender - University of Maryland
Marketing Principles That Translate Across All Industries | Kymm Bartlett Martinez - American Cancer Society
Effectively Utilizing Your Website To Market Your College | Joshua Charles - Rutgers Business School
What We Have Been Consuming:
Teens, Social Media and Technology 2022 | Pew Research Center
5 Tips for Identifying High-Gain Keywords in SEO for Higher Education
Some of the most impressive #higheredmarketing that I have seen lately - Bart Caylor on LinkedIn
Resources:
ebook: 25 Ideas for Great Admissions Content
Friday Finds - New Ideas Under $500 - July 2022
Ebook: Writing for the Web
How to Market a University - 15% off with coupon: CSFAM15
The Higher Ed Marketer
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Bart Caylor

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