School spirit is a very effective way to market your institution. This week’s blog post explores three ways to use school spirit for both enrollment and alumni marketing.
Also, this week on the HigherEd Marketer Podcast, we talk with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. Joshua shares his expertise in using our school’s website to the fullest.
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Through storytelling marketing, your school can reach the next level of spreading brand awareness. And stories about school spirit are a great way to reach your target audience! Here are three ways you can find stories about school spirit for your content!
People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.
Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how you can utilize your website to market your college. Joshua brings excellent insights from what they have done at Rutgers University to increase enrollment and retention through their website.
“A website is a marketing platform first and foremost. But its goal is to shape communications and goals.”
— Joshua Charles
Join us as we discuss:
How Rutgers Business School is positively affecting Recruitment and Retention via their websites.
How to better address the entire student life cycle through the website.
Maximizing results while managing restrained resources.
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If there was ever an episode to give you a roadmap to success in higher education, it’s this one. Kathy Howell, VP for Enrollment Management, and Kathy …
Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch …
The Grad Student Insights Report: Gen Z in the Driver’s Seat 2022 report uncovered several key themes that help us better understand Gen Z and their student experience.
Great podcast by one of our former guests, Jaime Hunt from Miami University. Good conversation on understanding the symbiotic relationship between Admissions and Marketing and the risks that come when the two divisions don’t partner.
Just discovered this and LOVE these! Think about how to add this to personal notes, donor receipts, or financial aid packets. Spokenote™ stickers allow you to add video to anything. Scan your unique spokenote code. Record or upload a message. Share by placing your spokenote sticker anywhere you’d like. It’s really that simple.
Enrollify’s Mastercouse on How to Market a University features Dr. Teresa Flannery, one of the most prolific and influential higher education marketing leaders. This is a tremendous resource and covers a ton of things that we talk about at Caylor Solutions. Features a ton of guests from the Higher Ed Marketer Podcast.
Exclusive discount for the newsletter readers. Use code CSFAM15.
Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!
At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…
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