Jul 5, 2022

3 Ways to Prep for Metaverse | Podcast: Virtual Events [EDU Marketing Minute]

By Bart Caylor • Issue #125 • View online

The Metaverse (also known as Web 3.0) is coming. You may not understand it, and it may not be your cup of tea, but we need to be ready for this new shift in digital communications and how it will relate to higher ed marketing.

Also, this week on the HigherEd Marketer Podcast, we talk to Hoyin Cheung, the Founder and CEO of Remo.co who is on a quest to humanize the virtual experience. See how colleges and universities are using their tool to impact virtual events.

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From the Blog:

3 Reasons Why Your School Should Be Prepping for the Metaverse

The Metaverse hype train is building up steam. Here are 3 reasons why your school should be thinking about higher ed marketing in the Metaverse!

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Data-Driven Marketing: How to Find the Right Students

Marketing is more than finding students. You’ve got to find the right students! Data-driven marketing can get you there. See how!

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5 Social Media Trends To Be Aware of in 2022

The social media landscape is constantly shifting. Here are 5 trends you should be aware of for your higher ed marketing needs in 2022!

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Improving Graduation Rates Through Community

Can community play a role in producing higher graduation rates? Absolutely! See how Guttman Community College is doing just that.

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The Power of Positivity in Gen Z Marketing

Positivity in our Gen Z marketing campaigns to both optimize our marketing results and make a positive change in the world. Here’s why.

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Episode 67: The Higher Ed Marketer Podcast:

Greater Engagement in Higher Ed Through Virtual Events

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings.

Hoyin Cheung is the Founder and CEO of Remo.co and is on a quest to humanize the virtual experience. In today’s conversation, Hoyin talks about how Remo’s immersive environment has found a way to increase engagement and create better experiences for online Higher Education events.

“Zoom and Microsoft Teams are great. But they were designed specifically for productivity office meetings, not for an experience.” — Hoyin Cheung

Join us as we discuss:

How Remo works and how it differentiates from a platform like Zoom or Microsoft Teams.
How Remo is utilized in Higher Education and how it increases engagement between faculty, students, and alumni.
The challenges of Hybrid events and Remo’s plans to overcome them.

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

thehigheredmarketer.sounder.fm • Share

Past Episodes:

The Relationship Between Athletics and College Enrollment | Jim Carr - NAIA

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different m…

www.higheredmarketerpodcast.com • Share

Live Chat: Creating Better Accessibility for Greater Outcomes | Ben Congleton - Olark

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technol…

www.higheredmarketerpodcast.com • Share

From the Ground Up: Building a Medical School With Community in Mind | Michael Rice - Duquesne University

How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity…

www.higheredmarketerpodcast.com • Share

What We Have Been Reading:

Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Approvers on vacation? Don’t let your content program grind to a halt. Work on these optimization ideas from the Content Marketing Institute instead.

contentmarketinginstitute.com • Share

How to Create a Content Marketing Strategy: 10 Vital Elements

Wondering how to create a content marketing strategy? Start with these 10 vital elements that will put you on the path to business success.

copyblogger.com • Share

What schools need to understand about Gen Z parents

Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.

insights.digistorm.com • Share

Resources:

ebook: 25 Ideas for Great Admissions Content

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

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Ebook: Writing for the Web

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

www.caylor-solutions.com • Share

The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

thehigheredmarketer.sounder.fm • Share

How to Market a University | Mastercourse | Enrollify - 15% off with coupon: CSFAM15

To file in the “I wish I had thought of this” folder:

Enrollify’s Mastercouse on How to Market a University features Dr. Teresa Flannery, one of the most prolific and influential higher education marketing leaders. This is a tremendous resource and covers a ton of things that we talk about at Caylor Solutions. Features a ton of guests from the Higher Ed Marketer Podcast.

Exclusive discount for the newsletter readers. Use code CSFAM15.

www.enrollify.org • Share

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By Bart Caylor

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