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3 Ideas for Non-Trad Students | Podcast: Empathic Storytelling [EDU Marketing Minute]

3 Ideas for Non-Trad Students | Podcast: Empathic Storytelling [EDU Marketing Minute]
By Bart Caylor • Issue #149 • View online
Looking for ideas on how to market to non-traditional, online students? This week’s blog post has you covered with three hooks with which your marketing team should experiment.
And, this week on the HigherEd Marketer Podcast, Troy Singer and I talk with Cutler Andrews, Senior Vice President for Engagement, Communications, and Marketing at Emory University about how his team elevates the Emory brand through impactful content.
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From the Blog:
3 Marketing Hooks for Nontraditional Online Students
The Future of Pay-Per-Click Ads
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Increasing Outcomes for Higher Ed Through Radical Collaboration
3 Enrollment Marketing Priorities for 2023
The Higher Ed Marketer Podcast:
Empathic Storytelling: Identifying Appropriate Content for Your Audience
Past Episodes:
Multi-Generational Marketing: Customizing Your Value Proposition | Jennifer McChord - Asbury University
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion | Katie Jensen - University of St. Thomas
How to Articulate Distinctiveness: Making Your Small School Stand Out | Nathan Long, Storybrook University
What We Have Been Consuming:
How to Choose the Right Platform for Your Social Media Marketing
Inbound Marketing for Schools: Your Guide to Attracting New Students
Social Media is Disrupting Television
Resources:
ebook: 25 Ideas for Great Admissions Content
LinkedIn: Higher Ed Marketing Reads
ebook: Marketing on a Shoestring Budget
How to Market a University Mastercourse - 15% off with coupon: CSFAM15
4 Week Cohort Learning - 15% off with coupon: CSFAM15
The Higher Ed Marketer
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