In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are.
Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling.
, Senior Associate Vice President for Engagement, Communications, and Marketing at Emory University
, shares how his team elevates Emory’s brand through impactful content.
“The higher ed marketing process gets in the way of progress sometimes because the focus is on ‘why’ it won’t work as opposed to ‘how’ do you make it work.”
— Cutler Andrews
Join us as we discuss:
- Making digestible marketing content for your target audience (3:37)
- Redirecting focus to alumni affinity groups (19:20)
- Challenging assumptions and engaging communities through DEI (27:03)
Check out these resources we mentioned during the podcast:
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