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Year End: Marketing Tips | Podcast: Shrinking Market [EDU Marketing Minute]

Year End: Marketing Tips | Podcast: Shrinking Market [EDU Marketing Minute]
By Bart Caylor • Issue #98 • View online
Check out our year-end round-up of the top marketing tips from The HigherEd Marketer Podcast. We also have a new episode on how to connect with donors and some creative marketing ideas for a shrinking enrollment market!
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From the Blog:
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories
How to Build a Drip Campaign to Convert Enrollment Leads
How Schools Are Succeeding with One-to-One Video and TikTok
AR and VR Technology Is the Next Wave in Enrollment Marketing
The HigherEd Marketer Podcast:
Finding Donors and a Shrinking Higher Education Market
What We Have Been Reading:
What We Know About Gen Z So Far | Pew Research
Why a Content Formula Isn't Lazy – It's a 'Hallmark' of Bingeable Series
Improving Higher Education Website Conversions with Search | Squiz
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
Ebook: Redesigning Your Education Website
The Higher Ed Marketer
Understanding Generation Alpha
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