Year End: Marketing Tips | Podcast: Shrinking Market [EDU Marketing Minute]

With an automated drip campaign, your school can generate and nurture more leads. It’s easier to get started than you think. Here’s how.

Engage prospective students on the channels they prefer! Zach Busekrus shows how to use TikTok to reach Gen Z in this post.

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. Here’s why.

It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students.

One way in this post-pandemic era — hybrid virtual events.

From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice President for Development, and Shane Nichols, Chief Marketing and Communications Officer discuss the shrinking market in higher ed, finding new enrollment opportunities, and the importance of one-on-one conversations.

Join us as we discuss:

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Born after 1996, the oldest Gen Zers will turn 23 this year. They are racially and ethnically diverse, progressive, and pro-government, and more than 20 million will be eligible to vote in November.

Find out why the Hallmark Channel’s endless remixing of the same content formula keep people coming back for more (and how to improve on it). – Content Marketing Institute

The search box on your higher education website is like a treasure chest. Yet, the riches inside are often overlooked. Those riches are data. By tracking how your visitors use your site search, you can gain important insights into what they’re looking for and whether your website is delivering, allowing you to improve the search and overall website experience.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The ebook covers the following aspects of planning your redesign:

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.