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Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]

Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]
By Bart Caylor • Issue #108 • View online
Today we tackle the idea of optimizing your website for enrollment-focused success. The recent RNL E-Expectations report stated that a school’s website is the most influential source in their college search. How is your site holding up?
Also, have you ever thought, “If I were Harvard University, I wouldn’t have to market as hard?” Well, I have heard that aplenty. So, in episode 50 of The Higher Ed Marketer Podcast, we went to see if it were true:
Join us as we talk to Brian Kenny, CMO at Harvard Business School, on this week’s episode. He has a tremendous amount of wisdom to share with schools of any size!
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From the Blog:
Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed
The Evolution of University Websites: Becoming Adaptable
LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
Win Student Loyalty with an Exceptional University Offering
Higher Ed Donation Pages: How to Optimize
Episode 50: The Higher Ed Marketer Podcast:
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
What We Have Been Reading:
Email Marketing Techniques that Will Make Your School Stand Out from the Rest
A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Digital Marketing. Now More Than Ever.
Effective Web. Making Your Website an Effective Gateway to Enrollment Growth.
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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