Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]

In the ’90s, some schools needed convincing to launch their university websites. Today, they’re essential to differentiate yourself.

Effective higher education marketing requires a savvy social media presence. Here’s why LinkedIn Marketing Solutions is worth a hard look.

One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering. Purdue does it differently.

Unfortunately, many higher ed donation pages are uninspiring, confusing, or intimidating for users. How to write donation pages that convert.

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

A strong email campaign can boost your school’s education marketing efforts, allowing you to stand out from the rest. Here are some tips to get you started!

Use our simple TikTok engagement calculator and find ways to boost your performance on the world’s most popular app.

Data storytelling is a way for your school to inform and engage prospective students. Discover how you can achieve this by creating effective infographics.

The presentation was given at ABHE’s 75th Annual Conference. Link to the Canva presentation file.

The presentation was given at ABHE’s 75th Annual Conference. Link to the Canva presentation file.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…