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Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]

Websites: Enrollment-Focus | Harvard: Podcast 50 🎉 [EDU Marketing Minute]
By Bart Caylor • Issue #108 • View online
Today we tackle the idea of optimizing your website for enrollment-focused success. The recent RNL E-Expectations report stated that a school’s website is the most influential source in their college search. How is your site holding up?
Also, have you ever thought, “If I were Harvard University, I wouldn’t have to market as hard?” Well, I have heard that aplenty. So, in episode 50 of The Higher Ed Marketer Podcast, we went to see if it were true:
Join us as we talk to Brian Kenny, CMO at Harvard Business School, on this week’s episode. He has a tremendous amount of wisdom to share with schools of any size!
Share this with your colleagues if they are not subscribed!

From the Blog:
Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed
The Evolution of University Websites: Becoming Adaptable
LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
Win Student Loyalty with an Exceptional University Offering
Higher Ed Donation Pages: How to Optimize
Episode 50: The Higher Ed Marketer Podcast:
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
What We Have Been Reading:
Email Marketing Techniques that Will Make Your School Stand Out from the Rest
A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Resources:
Digital Marketing. Now More Than Ever.
Effective Web. Making Your Website an Effective Gateway to Enrollment Growth.
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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