A huge barrier to getting prospective students to campus visits is distance. See how “The College Tour” is making college visits accessible.

Live chat with platforms like Olark may be the most effective, affordable tool to make your enrollment website work for you - 9 reasons why.

Loan Repayment Assistance Programs, or LRAPs, are another way schools can help students fight mounting education debt.

You’ve been nurturing leads for months, even years leading up to this student enrollment deadline. 5 tips to drive those applications!

What sets your school apart from others? 

It’s a useful thing to know. 

You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. 

In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the show to talk about recognizing and marketing the uniqueness of your school. 

We discuss:

Mentioned during the podcast:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works.

Embracing failures when things don’t go as planned is critical for marketing innovation.

Great post by Kyle Campbell of Education Marketer. Love his insight on the upcoming change in generational marketing.

There are a lot of books on how to get started, but this is the first book that describes what “good” service is and how to design one. This book lays out the essential principles for building services that work well for users. 

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…