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MIssion-Fit Marketing | Podcast: Bold Marketing [EDU Marketing Minute]

MIssion-Fit Marketing | Podcast: Bold Marketing [EDU Marketing Minute]
By Bart Caylor • Issue #119 • View online
We have part two of our Mission-Fit series: focused more on the faith-based schools with a unique mission.
Also, in this week’s podcast, we chat with President Scott Feller of Wabash College about being competitive with bold marketing. He shares how to provide an elite education without an elite price tag. Dr. Feller also explains the benefits of leading with student outcomes, embracing comparison, and building a philanthropic alumni network. 
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From the Blog:
Mission-fit Marketing for a Christian College or University
Ending Departmental Silos & Focusing on Mission-Fit - Podcast with Philip Dearborn of ABHE
5 Adjustments You Can Make to Attract Mission-Fit Students
Basics of Higher Ed Copywriting
Episode 61: The Higher Ed Marketer Podcast:
Being Competitive With Bold Marketing
Past Episodes:
Fluid Communications Build Better Relationships | Christian DiGregorio - York College of Pennsylvania
The Steep Cost of Disregarding Transparency in Tuition | Chris Cleveland - Wesleyan School
What We Have Been Reading:
5 Things a Business Should Do to Create a Wow Customer Experience - Find Your Yellow Tux
Student Experience and Chipotle AR
Why Great Leadership Starts With Open Hearted Conversations
Resources:
How to Market a University | Mastercourse | Enrollify - 15% off with coupon: CSFAM15
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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