Messaging Strategies | Podcast: Marketing Across Industries [EDU Marketing Minute]

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Messaging Strategies | Podcast: Marketing Across Industries [EDU Marketing Minute]
By Bart Caylor • Issue #130 • View online
Content is wonderful. Messaging with content is even better. See how a strong higher ed messaging strategy can boost your content’s performance in this week’s blog post.
Also, this week on the HigherEd Marketer Podcast, we talk with Kymm Bartlett Martinez, the CMO at the American Cancer Society. She talks about how her corporate experiences influenced her approach to higher ed marketing while CMO at University of St. Thomas.
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From the Blog:
How to Create a Higher Ed Messaging Strategy
Being Competitive by Marketing Outcomes
3 Ways You Can Capture School Spirit in Your Content
Strategies to Boost International Admissions
Episode 71: The Higher Ed Marketer Podcast:
Marketing Principles That Translate Across All Industries
Past Episodes:
Effectively Utilizing Your Website To Market Your College | Joshua Charles - Rutgers Business School
The Key to Successful Content Marketing | Jay Baer - Convince & Convert
How to amplify your students voice for success | The Higher Ed Marketer
What We Have Been Consuming:
TikTok Ad Strategy the Easy Way : Social Media Examiner
8 Tools That Innovate Digital Marketing in 2022 and Beyond - Convince & Convert
The Switch to GA4: What it Means for Google Analytics for Higher Education
Resources:
Friday Finds - New Ideas Under $500 - July 2022
How to Market a University - 15% off with coupon: CSFAM15
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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