There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying a list and checking LSAT scores to recruit students.
When it comes to grad school and seminary enrollment, it isn’t quite so easy.
“It doesn’t do us any good to bring in students that are going to struggle with who we are, first and foremost, but then also continually struggle with who they are, their calling, and God’s place in their life.” — Kevin Bish
In this episode, we talk with
Kevin Bish, VP of Enrollment Management and Student Services at
Asbury Theological Seminary, about how to identify mission-fit students who will thrive at your institution and how to recruit them.
Join us as we discuss:
- Asbury’s approach for identifying mission-fit grad students
- Helping potential students find their mission statements
- Finding the ideal student through a stick figure exercise
- Using the institution’s 100th anniversary in enrollment campaigns
To hear more interviews like this one, subscribe to Higher Ed Marketer on
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