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Influencer Marketing | Podcast: Gen Z + Others [EDU Marketing Minute]

Influencer Marketing | Podcast: Gen Z + Others [EDU Marketing Minute]
By Bart Caylor • Issue #148 • View online
There is no arguing that influencer marketing plays a big role in our society and culture, especially among traditional undergrad students. Today’s blog post dives deep into three reasons you should expand your team through these influencers.
And, this week on the HigherEd Marketer Podcast, Troy Singer and I talk with Jennifer McChord at Asbury University about how multi-generational marketing gives you the opportunity to customize the value proposition of your institution.
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From the Blog:
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Increasing Outcomes for Higher Ed Through Radical Collaboration
3 Enrollment Marketing Priorities for 2023
Best Practices for PPC in Higher Ed Marketing - University of Illinois
5 Small School Marketing Tips for a Tight Budget
The Higher Ed Marketer Podcast:
Multi-Generational Marketing: Customizing Your Value Proposition
Past Episodes:
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion | Katie Jensen - University of St. Thomas
How to Articulate Distinctiveness: Making Your Small School Stand Out | Nathan Long, Storybrook University
Tugging the Heartstrings with Emotive Storytelling | Terri Hughes, Michigan State University
What We Have Been Consuming:
How to Hit Your Fundraising Goals by End of Year [Webinar Recap] | Finalsite Blog
An idea for Social Engagement: Bird Buddy
How Often Should You Blog? We Found A Blogging Frequency That Works
Resources:
Friday Finds - New Ideas Under $500 - October 2022
LinkedIn: Higher Ed Marketing Reads
ebook: 25 Ideas for Great Admissions Content
How to Market a University Mastercourse - 15% off with coupon: CSFAM15
ebook: Marketing on a Shoestring Budget
4 Week Cohort Learning - 15% off with coupon: CSFAM15
The Higher Ed Marketer
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