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Gen Z Marketing | Podcast: Live Chat [EDU Marketing Minute]

Gen Z Marketing | Podcast: Live Chat [EDU Marketing Minute]
By Bart Caylor • Issue #123 • View online
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. This week’s blog post focuses on why and how it is important to stay positive in your messaging to Generation Z.
Also, this week on the HigherEd Marketer Podcast, we talk to Ben Congleton, CEO and Co-Founder of Olark, about his journey to live chat systems from the early days of website chat providers and how to create a more accessible, seamless journey for prospective students. 
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From the Blog:
The Power of Positivity in Gen Z Marketing
One-of-a-Kind: Marketing the Uniqueness of Your School
7 Tips to Make Your College Homecoming Event Unforgettable
Leadership Lessons: Clarify Vision & Tell Authentic Stories
Event Marketing Ideas for Your School in 2022
Episode 63: The Higher Ed Marketer Podcast:
Live Chat: Creating Better Accessibility for Greater Outcomes
Past Episodes:
From the Ground Up: Building a Medical School With Community in Mind | Michael Rice - Duquesne University
Aspirational Branding: What Makes Your Community College Exceptional  | Lumina Foundation
Collaborative Conversations Create Creative Solutions | Stephanie Geyer - University of Montana
What We Have Been Reading:
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Experiment: Should You Share Facebook Reels?
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
How to Market a University | Mastercourse | Enrollify - 15% off with coupon: CSFAM15
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