In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. This week’s blog post focuses on why and how it is important to stay positive in your messaging to Generation Z.
Also, this week on the HigherEd Marketer Podcast, we talk to Ben Congleton, CEO and Co-Founder of Olark, about his journey to live chat systems from the early days of website chat providers and how to create a more accessible, seamless journey for prospective students.
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