Jun 21, 2022

Gen Z Marketing | Podcast: Live Chat [EDU Marketing Minute]

By Bart Caylor • Issue #123 • View online

In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. This week’s blog post focuses on why and how it is important to stay positive in your messaging to Generation Z.

Also, this week on the HigherEd Marketer Podcast, we talk to Ben Congleton, CEO and Co-Founder of Olark, about his journey to live chat systems from the early days of website chat providers and how to create a more accessible, seamless journey for prospective students.

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From the Blog:

The Power of Positivity in Gen Z Marketing

Positivity in our Gen Z marketing campaigns to both optimize our marketing results and make a positive change in the world. Here’s why.

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One-of-a-Kind: Marketing the Uniqueness of Your School

The key to successful higher ed marketing is discovering who you are as an institution and marketing that uniqueness in your content.

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7 Tips to Make Your College Homecoming Event Unforgettable

For many in higher ed, college homecoming is the flagship of their event marketing. To get the greatest results, you’ve got to get it right.

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Leadership Lessons: Clarify Vision & Tell Authentic Stories

Leadership, vision, and authentic stories are key components to a leader’s success. Here’s how marketing boosts your leadership skills!

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Event Marketing Ideas for Your School in 2022

Events are a great way to build on your school’s brand awareness. Here are a few ideas you can use for marketing yours!

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Episode 63: The Higher Ed Marketer Podcast:

Live Chat: Creating Better Accessibility for Greater Outcomes

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.

In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students.

“You need to be where the person is, whether they’re on a mobile device, computer or tablet, so you’re not interrupting flow and can help people move through that journey.”

— Ben Congleton, Olark

We discuss:

How live chat differs from chatbots, automation, and AI
Where on your website to deploy live chat systems
What are best practices for staffing a live chat system

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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Past Episodes:

From the Ground Up: Building a Medical School With Community in Mind | Michael Rice - Duquesne University

How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity…

www.higheredmarketerpodcast.com • Share

Aspirational Branding: What Makes Your Community College Exceptional | Lumina Foundation

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible p…

www.higheredmarketerpodcast.com • Share

Collaborative Conversations Create Creative Solutions | Stephanie Geyer - University of Montana

Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for contin…

www.higheredmarketerpodcast.com • Share

What We Have Been Reading:

Lead Generation for Colleges: Your Guide to Better Student Recruitment

Better lead generation for colleges begins by analyzing the enrollment funnel and lead flow, taking steps to make data-driven improvements. Read on for details!

www.higher-education-marketing.com • Share

Experiment: Should You Share Facebook Reels?

If you’re already posting Instagram Reels, you’ve probably wondered if you should toggle “Recommend on Facebook”. But is it worth it?

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Resources:

ebook: 25 Ideas for Great Admissions Content

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

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Ebook: Writing for the Web

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

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The Higher Ed Marketer

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

thehigheredmarketer.sounder.fm • Share

How to Market a University | Mastercourse | Enrollify - 15% off with coupon: CSFAM15

To file in the “I wish I had thought of this” folder:

Enrollify’s Mastercouse on How to Market a University features Dr. Teresa Flannery, one of the most prolific and influential higher education marketing leaders. This is a tremendous resource and covers a ton of things that we talk about at Caylor Solutions. Features a ton of guests from the Higher Ed Marketer Podcast.

Exclusive discount for the newsletter readers. Use code CSFAM15.

www.enrollify.org • Share

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By Bart Caylor

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