Do You Have Spirit? [EDU Marketing Minute]

Your school is making an effort to promote equity in education. Are you telling that story in enrollment marketing? How to get started.

How do you take something as creative as storytelling and make it a consistently profitable tool? Find out here in our talk with Jim Small.

What’s new about direct mail in enrollment marketing? Its appeal among young people today. Learn why it works for Gen Z and beyond.

The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook.

We just passed 30 episodes of the podcast! We have a ton of new episodes lined up.

See our full list of episodes here:

https://thehigheredmarketer.sounder.fm/

Also, who do you want to hear from? Reply to this message and let us know!

Academica Group and Glacier surveyed over 1,400 high school students in the first quarter of 2021 exploring high school students’ usage of marketing and branding resources for postsecondary institutions.

Do your education advertising efforts need improvement? Learn why auditing your paid advertising campaigns could pay off in a big way for your school.

Organic click-through-rate (CTR) is an important metric. Here are 18 ways you can boost yours for increased traffic & higher search rankings.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

The ebook covers the following aspects of planning your redesign:

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.