Blog Strategy: How To | Podcast: Talk Less, Listen More [EDU Marketing Minute]

University executives are powerful advocates for their schools. Here’s how Dr. Walter Kimbrough built his successful social media presence.

There are many marketing strategies. But there are at least seven that I consider essential for education marketing success.

Would you know if your social media marketing is working? Rediscover these 7 social media objectives.

If your college’s small marketing budget is getting you down, try these five tips to make your budget smarter, not bigger.

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115-year history.

In this episode, she shares the story of how it came about.

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Looking to advertise on TikTok, but want to ensure it’ll resonate with your audience? We share how to boost existing, proven content for your school.

Current students are highly influential for recruitment marketing. Learn about what to consider when developing your influencer marketing strategy.

To find out the various ways to make your business emails more alluring, read this in-depth guide to crafting them.

Exhausted by the same-old social media content? Use our five hacks to skyrocket your growth & engagement, and generate new ideas to post.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The ebook covers the following aspects of planning your redesign:

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.