We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?
In this episode, Chris Cleveland
, Principal at Wesleyan School
, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.
“Colleges and universities do themselves a tremendous favor when they educate parents on what scholarship opportunities are available at their institution.”
— Chris Cleveland
- How to effectively market to high school students and their families
- What the benefits are of a personalized approach
- Finding the balance between outcomes and experience
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