Basics of Copywriting | Podcast: High School Perspective [EDU Marketing Minute]

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Basics of Copywriting | Podcast: High School Perspective [EDU Marketing Minute]
By Bart Caylor • Issue #117 • View online
In this week’s Caylor Solutions blog: learn how using the basics of copywriting can help your content marketing convert your prospects into enrolled students.
And…with this week’s podcast, we have a unique conversation with Chris Cleveland, Principal at Wesleyan School in Peachtree Corners, Georgia. Chris provides a perspective from a high school influencer and father of college-shopping children on the most effective marketing for Generation Z.
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From the Blog:
Basics of Higher Ed Copywriting
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
10 Awesome Tools for Higher Education Digital Marketing
Connecting with Gen Z via Customized Community
5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)
Episode 58: The Higher Ed Marketer Podcast:
The Steep Cost of Disregarding Transparency in Tuition
What We Have Been Reading:
The Self-Inflicted College Enrollment Problem and 1 Simple Way to Fix it
The Spring 2022 Terminalfour Social Media Roundup
Which Social Media Measurements Matter Most? It’s All in the Customer Journey
Resources:
Marketing With No Money
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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