4 Reasons for Centralized Marketing | Podcast: Brand Storytelling [EDU Marketing Minute]

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4 Reasons for Centralized Marketing | Podcast: Brand Storytelling [EDU Marketing Minute]
By Bart Caylor • Issue #138 • View online
Organizations worldwide are centralizing their marketing efforts. The reasons are numerous: efficiency, better brand control, clarity of vision. But does it make sense in higher education? This week’s blog answers “yes” and gives four reasons for your school to consider centralizing your marketing efforts.
And, this week on the HigherEd Marketer Podcast, we talk with Chad Wilson, Vice President and Executive Creative Director of Marketing at Grand Canyon Education (the parent company of Grand Canyon University) about the importance of purpose-driven marketing through brand storytelling.
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From the Blog:
4 Considerations for Centralizing Marketing at Your School
Get Better Engagement in Virtual Events with Remo
6 Signs Your School Needs to Outsource Digital Marketing Services
Strengthening Enrollment through College Athletics
Brief Guide to Content Marketing Metrics
Episode 78: The Higher Ed Marketer Podcast:
Purpose-Driven Marketing Through Brand Storytelling
Past Episodes:
Making the Case for a Liberal Arts Education | Lake Lambert - Hanover College
How To Market a University | Teresa Flannery - How to Market a University
The Future of PPC in Higher Ed Marketing | Ring Digital
What We Have Been Consuming:
The Anatomy of an Effective Recruitment Email Campaign for Schools
5 higher education marketing trends for 2022 and beyond | Unibuddy
5 Elements That Make a Website Look Professional to Users - LS25 Web Design
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Marketing on a Shoestring Budget
The next generation of student recruitment | Unibuddy
How to Market a University Mastercourse - 15% off with coupon: CSFAM15
Friday Finds - New Ideas Under $500 - AUGUST 2022
4 Week Cohort Learning - 15% off with coupon: CSFAM15
The Higher Ed Marketer
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