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3 Questions for Websites | Podcast: Clarity on Access [EDU Marketing Minute]

3 Questions for Websites | Podcast: Clarity on Access [EDU Marketing Minute]
By Bart Caylor • Issue #111 • View online
When organizing your website, or quite honestly any higher education marketing, always start with your key questions: who, why, and how? Read more in this week’s blog post.
And on the podcast, we have a unique opportunity to talk about how to educate those prospective students that might not think college is within their reach.
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From the Blog:
Higher Education Website Organization: Start with the Big Three Questions
The 5 Elements of an Effective Fundraising Case Statement
7 A+ Ingredients for Inspiring College Tours
Introduction to Brand Storytelling
Indiana University Strategies to Retain Students
Episode 52: The Higher Ed Marketer Podcast:
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
What We Have Been Reading:
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
5 Higher Education SEO Tips to Generate Better Website Traffic
Authenticity Still Matters in Your Enrollment Management Strategy
Resources:
Book Recommendation:
Good Services: How to Design Services that Work
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
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Bart Caylor

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