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3 Priorities for 2023 | Podcast: DEI Viewfinder Tool [EDU Marketing Minute]

3 Priorities for 2023 | Podcast: DEI Viewfinder Tool [EDU Marketing Minute]
By Bart Caylor • Issue #147 • View online
What will 2023 hold for higher ed marketing? This week’s blog post focuses on three enrollment marketing priorities you and your team should be focusing on in 2023.
And, this week on the HigherEd Marketer Podcast, Katie Jensen, Associate VP of Insights & Analytics at the University of St. Thomas, talks to us about the DEI Viewfinder: an incredible and very practical tool that helps empower inclusion at every level of higher education.
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From the Blog:
3 Enrollment Marketing Priorities for 2023
Best Practices for PPC in Higher Ed Marketing - University of Illinois
5 Small School Marketing Tips for a Tight Budget
Moving from Tactical to Strategic Marketing
How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)
The Higher Ed Marketer Podcast:
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
Past Episodes:
How to Articulate Distinctiveness: Making Your Small School Stand Out | Nathan Long, Storybrook University
Tugging the Heartstrings with Emotive Storytelling | Terri Hughes, Michigan State University
The Million Dollar Question: Our Aspirational Branding Follow-Up | Lumina Foundation
What We Have Been Consuming:
How to Set Goals and KPIs in Your University Social Media Strategy
Why international higher education marketing is so bad
Resources:
Friday Finds - New Ideas Under $500 - October 2022
LinkedIn: Higher Ed Marketing Reads
ebook: 25 Ideas for Great Admissions Content
ebook: Marketing on a Shoestring Budget
How to Market a University Mastercourse - 15% off with coupon: CSFAM15
4 Week Cohort Learning - 15% off with coupon: CSFAM15
The Higher Ed Marketer
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Bart Caylor

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