10 Tools for HigherEd Marketing | Podcast: Support Community [EDU Marketing Minute]

In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students, and with Gen Z, community is everything.

Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it.

Across the country, capital campaigns only seem to be getting bigger. But what if you could raise more for your school by going smaller?

One amazing way to maximize your brand authenticity is to begin a student ambassador program. Here are the steps to get you started.

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? 

In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students. 

We discuss:

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. 

Conduct your social media audit in three steps. Create a social media strategy that better reflects your customers’ needs.

Find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

In this Google Search Console tutorial, you’ll learn everything you need to know to get started with Google Search Console. Begin now!

Here is a popular presentation that I have given at many conferences: how to effectively market with only $2500 dollars. A few years old, but goes along with some of this week’s blog post. PDF File.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

At Caylor Solutions, we’ve helped dozens of private educational institutions of every conceivable mission, type, and size improve their marketing results with a well-crafted content marketing strategy. Today we’re happy to share with you some of the valuable tips we’ve learned along the way.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…