Dec 29, 2020

Your 2021 D-Marketing Plan...2020 Top Posts & More [EDU Marketing Minute]

By Bart Caylor • Issue #48 • View online

It’s time to make some New Year’s enrollment resolutions. Here are my top 10 tips to help you with next year’s digital marketing plan as well as our most popular posts from this past year.

From the Blog:

2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers

It’s time to make some New Year’s enrollment resolutions. Here are my top 10 tips to help you with next year’s digital marketing plan.

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Instagram Reels

Recently, I wrote, “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.

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Using WhatsApp to Reach Hispanic Prospective Students

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that.

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Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started

If your admissions team is thinking of starting a podcast, take a look at these 14 examples of podcasts to get your creative juices flowing.

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My Personal Favorite Blog Posts from 2020:

These are my hand-selected favorite blog posts from this year:

How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]

The name of the game for education marketers is “do more with less.” Here’s how to create a virtual campus tour of your school with Google Maps.

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Pro Tips on Working from Home

School might be closed, but there’s still a ton of things to do in marketing! Here are my pro tips on working from home so you can stay productive.

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Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

If your digital marketing strategy is beginning to leave traditional marketing behind, you’re not alone … but enrollment marketers, beware.

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Marketing Personas for Higher Education

Big data is useless without strong marketing personas. Here’s how to make marketing personas to enhance your marketing efforts.

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Case Study: Loma Linda University Launches New Branding Campaign

Considering your next enrollment push? Get inspired by this case study of Loma Linda University’s “Heroes Made Here” branding campaign.

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Our Most Popular Blog Posts

The following 5 blogs represent the most popular posts on the Caylor Solutions website:

10 Components of a Successful Education Marketing Plan (Part 1)

Not all education marketing plans are equal. The quality of your plan determines the quality of your success. These are the must-have components you need.

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17 Bright Ideas to Raise Awareness of Your Capital Campaign

Your capital campaign has to have its own marketing plan, so here are 17 bright ideas to raise awareness to consider putting into your plan.

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6 Stories Your Alumni Newsletters Should be Telling

Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say.

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10 Ways to Improve Your Marketing to Prospective College Students

Learn 10 ways to improve your marketing to prospective college students and better connect with them.

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7 Game-Changing Ideas for College or University Homecoming

Homecoming is an incredible opportunity for higher education marketing. Here are 9 game-changing ideas to set your homecoming event apart from the crowd.

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My Favorite 2020 Memes: If 2020 was a...