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Upcoming Webinars: Caylor Solutions

I am excited to let you know of two upcoming webinars in the next few weeks. See below for the detail
Upcoming Webinars: Caylor Solutions
By Bart Caylor • Issue #40 • View online
I am excited to let you know of two upcoming webinars in the next few weeks. See below for the details!
I am also looking to create a few additional webinars going into the new year. Please reply to this email to put in any requests!

Wednesday, November 11, 2:00 PM ET
Email Personalization for Admissions Teams
59% of students say marketing emails influence their admission decisions. Emails with personalized texts generate 50% higher responses. ​​
Emails are critical to the success of admissions marketing. But in these changing and dynamic times, capitalizing on a proper Email Marketing strategy, including personalization, is the key to enrollments.
I’ll discuss the techniques and tools to personalize your email marketing to prospective students as we rethink our traditional ways of reaching them.
  • You’ll learn how to:Personalize the communication flow to focus more on relationships
  • Use CRM and other Marketing Automation Tools can help
  • Answer questions to pull in prospects

Tuesday, November 17, 2:00 PM ET
Effective Digital Marketing on a Shoestring Budget
Smart enrollment leaders are learning the vital importance of highly effective digital marketing on a shoestring budget – especially under the duress of this pandemic. What does this mean? What should you know and do? Consider:
  • The essential principles of digital marketing
  • Effective integration of website and social media
  • Designing a vital communications plan to convert results
  • Starting from where you are and making it work
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Caylor Solutions, 11650 Lantern Road, Suite 129, Fishers, IN 46038