Nov 10, 2020

Thank You to Our Vets... [EDU Marketing Minute]

By Bart Caylor • Issue #41 • View online

Here in the United States, this week we are celebrating those who have selflessly served our country through military service. After their service, they often seek ways to integrate back into society, and education is often a means of re-entry. Read below a case study on how your school can learn from Keystone College on successfully serving this audience.

From the Blog:

Marketing to Student Veterans

Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans.

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Marketing Personalization: How to Use this Magic Technique

The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution.

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8 Facts to Consider Before You Buy Email Lists for Admissions Marketing | Caylor Solutions

You’re looking to buy email lists (names) for admissions marketing, but are you set up for success? 8 facts to consider before you buy.

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Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

If your digital marketing strategy is beginning to leave traditional marketing behind, you’re not alone … but enrollment marketers, beware.

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What We Have Been Reading:

People Love Video Marketing Tactics: Why You Need Them - Business 2 Community

Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. In fact, people watch over 500 hours of video

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Organizing the Admission Team: 3 Alternatives and 1 Clear Winner

The pros and cons of three common models for organizing the admission team with a recommended blended solution

fullerhes.com • Share

7 Content Experts Share What Matters Most in 2021

Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in 2021 – Content Marketing Institute

contentmarketinginstitute.com • Share

How to Fix Boring Blog Headlines in 5 Minutes

When it comes to writing successful content, there is one element that guarantees the success or failure of your school’s post: the headline. Learn how to up your headline game in 5 minutes.

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Resources:

Upcoming Caylor Webinars

I am excited to let you know of two upcoming webinars in the next few weeks. Personalizing Email for the Admissions Office and Effective Digital Marketing on a Shoestring Budget

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The Future of the Business Card

Just found this new business card that transfers your information directly to the user’s smart phone. Imagine using this when we get back to college fairs!

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Resources | Caylor Solutions

Includes several resources including FREE ebooks, white papers, presentations, and tools needed for virtual admissions and virtual campus tours.

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From the Archive:

These are some classics from our blog…very relevant for today’s education marketers:

5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.

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Defending Your Education Brand: 4 Critical Thoughts on Managing Change

Stuff happens—even to good institutions like yours. What would you do in your school marketing to defend your education brand during a time of crisis?

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