Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students.
What sets those schools apart from others?
- How Hanover responded to the pandemic.
- How the marketing department addressed social justice.
- Hanover’s process for making marketing videos and the results.
- Tips for more relatable, entertaining, and educational video content.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?