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Personalization | Small School Marketing [EDU Marketing Minute]

Personalization | Small School Marketing [EDU Marketing Minute]
By Bart Caylor • Issue #73 • View online
Drive your conversion with personalized content and be sure to listen to this week’s podcast! This week we talk to a brilliant edu marketer, Dan Sanchez, on how he moved the needle at a very small school with literally no budget. This week on the HigherEd Marketer podcast!
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From the Blog:
3 Powerful Ways to Drive Enrollment with Personalized Content
How to Include Donor Stories in Your Marketing
Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
More Than Just Words: How Your Marketing Strategy Can Promote Equity
How to Make Marketing Plan Revisions
This Week on the Podcast:
Small School Marketing:
Finding Unique Identifiers w/ Dan Sanchez
What We Have Been Reading:
Marketing to Millennial Parents: What Your School Should Know
Small private colleges have a mixed year in admissions | Inside Higher Ed
Have You Ever Wanted to Market in a More Authentic Way? Here is How To Do It — Become A Better Storyteller
Resources:
Ebook: Marketing on a Shoestring Budget
ebook: 25 Ideas for Great Admissions Content
Understanding Generation Alpha
The Higher Ed Marketer
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