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Outsourced Digital Marketing | Distinctiveness | [EDU Marketing Minute]

Outsourced Digital Marketing | Distinctiveness | [EDU Marketing Minute]
By Bart Caylor • Issue #61 • View online
Looking for help on your digital marketing? This week’s blog post gives you six signs you need outsourced help. Also, be sure to listen to this week’s podcast, especially if you’re a faith-based institution, a single-sex college, or even an HBCU…you’ll learn why you have to set yourself apart from the rest of the field.

From the Blog:
6 Signs Your School Needs to Outsource Digital Marketing Services
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It
How to Create a Higher Ed Messaging Strategy
Basics of Higher Ed Copywriting
How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights
This Week on the Podcast:
Using your Distinctiveness as a Selling Point with Ayana Hernandez
What We Have Been Reading:
How to Craft the Perfect Homepage for Your Higher Education Website
Sonic Branding Tips for the 4 Major Social Media Platforms
School Website Design Trends to Watch in 2021
NACAC creates commission to look at the admissions process, with a focus on race
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Redesigning Your Education Website
Understanding Generation Alpha
The Higher Ed Marketer
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