When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution.
What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernandez
, Associate Vice Chancellor for University Relations at North Carolina Central University. To hear her talk about how HBCUs are in her DNA was something special.
We also talked about:
- Working for an HBCU that she applied to attend when she was starting college
- The TIME Magazine cover that she keeps framed in her office and how she uses it to talk to her students about celebrating their successes
- What university life was like Pre-COVID, and what she anticipates it to be like moving forward
- The need to be distinctive in your marketing when you’re a mission-driven institution
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?