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Metaverse: Future Impact | Podcast: Influencer Marketing [EDU Marketing Minute]

Metaverse: Future Impact | Podcast: Influencer Marketing [EDU Marketing Minute]
By Bart Caylor • Issue #95 • View online
I recall an enrollment summit I presented at in 2005. I talked about what was being referred to as “Web 2.0” and this new website that was going to change what MySpace.com was all about…social networking.
Another big change similar to social networking is on the horizon. Will your school be ready? Read this week’s blog (the first of a series) on how the Metaverse and VR/AR will impact enrollment marketing in the future.
And, be sure to listen to this week’s HigherEd Marketer Podcast where Lee Wilhite, VP of Biola University, comes on to discuss the importance of authenticity in peer-to-peer relationships. We talk about a number of items, including influencer marketing.
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From the Blog:
How the Metaverse Will Change Enrollment Marketing
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns
Rethinking Education Marketing Amid the Great Resignation
How to Improve Your Institution’s Inclusion Marketing
The HigherEd Marketer Podcast:
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
What We Have Been Reading:
What Brands Need to Know About Misinformation and Disinformation
How To Make Content a More Effective Part of Your Sales Funnel
TikTok Growth and How Marketers Are Responding : Social Media Examiner
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
Ebook: Redesigning Your Education Website
The Higher Ed Marketer
Understanding Generation Alpha
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