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Marketing Plans & Test Optional [EDU Marketing Minute]

Marketing Plans & Test Optional [EDU Marketing Minute]
By Bart Caylor • Issue #71 • View online
Needing to update your marketing plan this summer? Take a look at our latest blog post on how to make those revisions!
We also talk to James Steen from Houston Baptist University about how they went test-optional, and how they’ve been able to communicate the benefits of such a critical decision. This week on the HigherEd Marketer podcast!
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From the Blog:
How to Make Marketing Plan Revisions
Show, Don’t Tell: The Power of Video Marketing
Q&A: 8 Social Media Advertising Tips for Higher Ed in 2021
Messaging for the Individual: How Data Can Help You Create Engaging Stories
How to Work with Marketing Stakeholders
9 Must-Have Items for Enrollment Marketing Budgets
This Week on the Podcast:
Accessible Admissions Starts with Reducing Friction
What We Have Been Reading:
How to Succeed as a School Admissions Team of One
Higher Education's Increasingly Nuanced, AI-Powered Chatbots | EdTech Magazine
The UX Factor: Understanding the Value of UX Design in Education Websites
Resources:
Ebook: Marketing on a Shoestring Budget
ebook: 25 Ideas for Great Admissions Content
Understanding Generation Alpha
The Higher Ed Marketer
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